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Category: Digital Marketing

What is Lead Generation in Digital Marketing?
Digital Marketing

What is Lead Generation in Digital Marketing?

March 30, 2022July 1, 2022 Posted byShaista

What are Leads? A lead is an individual who wants to purchase your offered products/services after viewing them. The concept can be better understood if we look at the difference between a customer and a lead. The latter is a person who is only yet interested in making a purchase whereas the former is someone […]

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Digital Marketing

Advantages and Disadvantages of Social Media Marketing

February 3, 2022August 11, 2022 Posted byShaista

The recent years have turned social media from a mere tool for international communication and socialization into an enormous hub of network building for marketing and advertising. With the growing use of platforms such as Facebook, Instagram, and Twitter for engagement, along with the increasing dependence of people on these sites, it becomes harder for […]

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