What is Lead Generation in Digital Marketing?

Juliet D'cruz

Updated on:

What are Leads?

A lead is an individual who wants to purchase your offered products/services after viewing them. The concept can be better understood if we look at the difference between a customer and a lead. The latter is a person who is only yet interested in making a purchase whereas the former is someone who has already gone ahead and done it once.

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What is Lead Generation, and Why Your Business Needs it?

Lead generation is, as the name explains, the process of creating leads. Or, it could be understood as the process in which viewers and users are transformed into potentially lucrative leads.

Businesses can close quality leads with effective lead generation strategies. Advertising online, increasing SEO, blogs, e-books etcetera are all examples of some means and methods using which a brand can generate leads for its business.

That is as far as the definition goes. Now let’s come to the second part of the question and that is why your business needs it?

The simple answer? To survive.

While customers can, of their own accord, choose to patronize a business, the latter should also take steps to ensure that it is getting the necessary exposure to its target market.

Ways to Generate Leads

While explaining the concept earlier on, we did touch on some types of lead generation techniques. Now, let’s look at some of them in detail.

  1. SEO

What exactly is SEO? The greater chance is that you are already familiar with it, but let’s go ahead and discuss it a little in brevity for those who aren’t.

SEO stands for search engine optimization. When described as a trait of a certain website or online platform, SEO indicates the position of the same on the search engine result pages (SERPs). A website with good SEO would mean that it shows up in the top pages of the search engine, and hence, it gets more exposure to viewers.

All leads start as viewers and users in general. That basically means that the more viewers and visitors a brand site would have, the greater number of leads it can possibly generate.

If you want to work on your website’s SEO, you should hire a proper Digital Marketing Agency Bangkok instead of resorting to makeshift and haphazard means. 

  1. Direct Marketing

While SEO is good for businesses who want their leads to come to them, direct marketing can be good for brands who want to go to their leads themselves instead.

Direct marketing consists of the marketing efforts in which a brand communicates directly with the consumer using methods like emails or telephone calls. Telemarketing is a good example of such promotion.

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If done properly, direct marketing can be a highly effective and useful way to bring more customers to your business.

  1. Sales and Discounts

Everyone likes sales. A person who originally was just a viewer could become a lead if they are given the incentive of sales and discounts.

What you can do to practically implement this method is hold a sale every now and then on your online store. You should also choose this time to increase your advertisements, so that word can spread.

Similarly, you can offer coupons and discount codes to your viewers in a bid to convert them into leads.


Lead generation is, in summation, the process of creating leads for a business by using promotional methods to attract viewers and visitors. There are a lot of different ways in which this can be done, some of which we discussed above.

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