Social media is virtually everywhere in today’s world. No longer just a way to connect with friends and family, social networking sites and apps are also readily used by businesses looking to increase their brand awareness and find new customers from all over the world.
While social media marketing is a must for organizations, that doesn’t mean brands always get it right. Whether you’re finally ready to dip your toes into social media promotion or you want to amplify your strategy in 2022, here are some tips to keep in mind.
Make Yourself Accessible
One of great things about social media is that it’s available 24/7. It also allows customers to connect with brands more quickly and on a more personal level than through other contact methods.
When you’re marketing your business via social media, it’s not a post-and-done kind of job. You’ll need to make sure your business is accessible to followers whenever they have a question, concern, or comment. Answer direct messages, reply to comments, and build a rapport with your followers. Customers will be more likely to make a purchase if they feel a personal connection to your brand – and one of the easiest ways to make that connection is through social media.
Establish a Distinctive Voice
Social media marketing can help you promote your products or services, but it’s just as important to “sell” the idea of your brand identity. Yes, customers are ultimately looking for a tangible solution to their problems. But they won’t even get to that point if they don’t like your branding.
There’s a lot that goes into establishing your brand identity and you’ll want to make sure your branding comes through in every social media post. Creating a brand voice and using that voice to guide your social media content will help your customers understand who you are and what you’re all about.
Your brand voice should match your identity, your values, and your personality. Whether you’re straight-forward or playful, the messaging you use in your captions, your tweets, and every other form of social media content should support your branding. When customers know what to expect from your brand, they can start to trust you. Once you build trust, you’ll be well on your way to creating customer loyalty.
Prioritize Consistency and Value
Social media algorithms tend to reward accounts that post with regularity. That may mean different things for different channels, but it generally means you’ll want to post on a consistent schedule.
On Twitter, you may want to publish new tweets a few times a day. On Facebook and Instagram, posting once a day is often sufficient – but you should also be active in stories throughout the day. For LinkedIn, you can post a couple of times a day, particularly if you’re sharing other resources or industry insights. Be careful not to post too frequently; while you should keep your brand relevant, you don’t want to spam.
Experts will tell you there are certain days or times of the day that are best for posting, but the most important thing is that you follow a somewhat predictable routine. Your followers will learn when you post and will interact with you when you do – provided that you’re publishing valuable content. This will ensure your posts appear in their feeds with regularity.
If you’re not seeing the level of engagement you’re after, don’t automatically blame the timing of your post. Instead, ask yourself whether you’re giving followers a reason to engage with your content. Does your post help solve a problem? Prompt a discussion? Entertain the masses? If the answer is no, you need to add value while maintaining consistency.
Reference These Tips For an Improved Social Media Strategy
Social media marketing and management can be difficult even for established professionals. These tips can make sure you have the basics covered and will start you off on the right foot.