Video marketing has become the most effective tool on social media for increasing engagement and views. This is because people naturally share content they find valuable with their followers/fans.
With the reduction in attention span, people now tend to skim through texts or skip them completely. Hence, it has been difficult to catch their attention with just plain words. In this aspect, videos have proven more engaging when it comes to the digital space. Along with that came the rise of modern video maker software, such as the Promo Editor and many others. Nowadays, anyone can use an online video maker to get the job done twice as fast.
Statistics reveal that 6 out of every 10 adults prefer to watch online videos than TVs. Most customers prefer to buy a product through videos since the information has become more digestible through visuals.
With this mind-blowing information, numerous video editing apps have to adapt to meet these needs. They have emerged to help brands gain engagement and increase sales. Video makers market templates, sounds, colors, designs to guarantee the best results. Most of these video-making tools are accessible on mobile and desktop to help users make a video on the go.
However, some people still have difficulty trusting video makers with their video content. For that, let us clarify some facts about video making.
1. Restricted Access to Videos
Most people believe that a video stops being yours when you stop paying your subscription; that’s not true. Video makers like promo.com grant you unlimited access to your videos when you are longer a paying member. Users get the opportunity to access the platforms without becoming active. As such, you can still create and export videos without making any payment at all.
2. Limited platforms for Video Sharing
Videos designed with online video makers can be shared anywhere. The restrictions to share videos are mainly based on the policy regulations from social platforms. Some restrictions are only applicable to brands that violate some policy requirements on payments. The video makers never cause social media platform sharing restrictions.
3. You Cannot Downgrade Your Membership Plans
Online video makers take pride in their platform flexibility; this flexibility ranges from payment, usage, templates, designs, etc. Users have the opportunity to upgrade or downgrade their payment plans as they desire whenever they choose to. Customer support is also available to guide customers on how these plan switches can be done. Users can determine which plan and features will best suit their needs.
4. Boring Templates With Limitations
Most video makers have 1000+ video templates to choose from these templates. For example, the Promo Editor comes with templates for many business niches. This includes eCommerce, hospitality, real estate business, and many more.
Some providers even help businesses further leverage video quality on their platform. This comes with the rich media database and unique features of the video editor. Users can edit and customize these templates to suit their brand requirements.
5. All Videos Will Have Watermark
Not all video editors include watermarks in their videos. Most of those video makers tend to remove the watermarks when payment has been made. A few watermarks available on some free versions can be removed easily depending on the circumstances.
6. Users Need More Than Basic Video Editing Skills
Some video makers were created for beginners that are new to video making. Many of them are small business owners that need to make a video on the go. That’s why most video makers have short explanation videos on their platforms. This helps beginners navigate their way through the process to create amazing videos.
7. Having to Sign Up with a Credit Card
A massive number of users now make a compelling and exciting video without putting down any payment info. Video makers only request credit card details when customers decide to make payment with the in-app purchase design. Customers can make one-off purchases or regular payments without the fear of an unauthorized transaction on their cards.
8. Poor Video Quality
Video makers allow their users to select their preferred video size, dimension, and quality while exporting them. All videos are automatically high definition videos, but there are features to resize or compress as a user deems fit. When comparing a high-definition video made with a video maker with regular ones, it is often crisp, clean, and catchy.
9. A Video Maker Can Limit Creativity
Video makers or video editors make templates available for users. This serves to offer design suggestions and make video editing user-friendly, not limiting their creativity nor design prowess.
Users can create videos from scratch or edit and revamp existing templates to suit their brand requirements. Users can also insert exterior designs or tools that are not available on the video-making platforms, brand colors, or logos. To ensure that a video comes out as it will on an offline video-making platform.
The doubts are endless, but anyone using a video maker can attest that they are simple and affordable. With the constant rise in video consumption, video production can be a budget-breaker for small and medium businesses. Luckily, most video editing software only takes up a minimal fund when compared to conventional media production.
Brands that need to churn out videos consistently should try out as many video-making tools as possible. There are many options, considering the packages, pricing systems, customer support, and team adaptability. This will help to decide which best suits their business needs.