What are Different Types of Japanese Fashion? 

Juliet D'cruz

Updated on:

What are Different Types of Japanese Fashion? 

Japan is recognized with several gifts to the globe, including the laptop, CRISPR, quick noodles, anime, manga, and the world of Nintendo, to mention a few. However, Japan has recently captured global interest due to its distinct and diversified fashion designs. These looks have redefined and revolutionized the definition of “fashion” all around the world. So, without further ado, let us take you on a tour of different styles of Japanese fashion right now!

  • Harajuku

Harajuku, one of Japan’s most well-known and identifiable styles, gets its name from Tokyo’s Harajuku area. It rose to prominence in the 1980s as a result of the ensembles worn by teenagers and street performers on Tokyo’s iconic Takeshita Street. Many people associate this style with freedom of expression because the user can express themselves through their wardrobe choices.

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Unlike other types, Harajuku fashion is more of a movement in which the costumes do not have to adhere to stringent societal conventions or the urge to conform. As a result, the majority of the looks are ill-defined and unreplicable.

Harajuku outfits are often made up of a clashing of fabrics and colors, remarkable and (occasionally) rare goods, and strange, geometric shapes and structures. Female clothes are typically comprised of towering platform heels, unusual accessories, and remarkable hairstyles.

  • Lolita

Lolita, a subset of Harajuku fashion, was inspired by women’s and children’s attire from the Victorian and Edwardian eras. The style arose from a craze known as Doll Fashion in the 1980s, and it has since grown in popularity as a genre.

Girly — or more feminine — things and colors are frequently used in outfits, such as small, frilly dresses, beautiful hair ties, and opaque colored stockings; old doll-like parasols are also popular embellishments to the lolita aesthetic. People who dress in lolita fashion frequently do so to appear more ladylike, elegant, and healthful.

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  • Gothic Lolita

Gothic Lolita was created by combining lolita and the style of the time’s popular visual kei bands. Visual kei is a Japanese musical phenomenon that popularizes the use of various levels of makeup, intricate haircuts, and lavish costumes. Gothic lolita became a shockingly fresh and original concept to the Japanese by combining the delicacy styles of lolita with the punky, dark style of visual kei.

  • Pastel Goth

Pastel Goth is a relatively new style that is growing in popularity in Tokyo. This look is to die for, combining aspects of gothic fashion with pastel colors in a very spooky and cute way. It employs dark colors like black and pastels.

How should you wear it? All you need to do is be creative by combining aggressive apparel with sweet pastel tones. Many accessories, such as eyeball hair bows, skeletons, and crosses, as well as studs added to collars and cuffs. Creepers and Doc Martins are popular shoe styles, and for those who prefer to experiment with their hair, pleasant pastel color in lilac, silver, or mint would be PERFECT!

  • Gyaru 

Gyaru fashion is a Japanese street trend that first appeared in the 1970s. It is a girly-glam style that deviates from established beauty norms. Dwelling on the artificial (wigs, fake eyelashes, fake nails, etc). Gyaru fashion does not correspond to traditional or media-portrayed notions of Japanese women. It is frequently associated with rebellious youth.

Gyaru fashion is distinguished by dyed hair (frequently lightened to varied hues of brown or blonde), overly adorned nails, and makeup. Dark eyeliner and dramatic artificial eyelashes are prominent components of this makeup. Gyaru may also use cosmetic circle lenses to increase the size of their irises and add breadth to their eyes. 


And there are many more different styles of Japanese fashion that we cannot all refer to in this blog! But it’s worth knowing that Japanese clothing brands are not bound by any rules. They provide options for creativity and allow you to wear anything you believe best suits your lifestyle and personality.

If you wish to try these unique Japanese fashion designs, you can shop for Japanese apparel or accessories on Janbox.

Janbox operates as a middleman for your Japanese purchases. It helps us easily order from Rakuten Japan, Amazon Japan, and a variety of other websites. This means whatever you want, you can find it on Janbox. So, the next time you want to buy something from Japan, try Janbox to get the best shopping experience possible.