Instagram has been proven to be one of the most useful ways that people can market their businesses. In fact, it’s possible for someone to run an entire business solely through this social media platform.
However, doing so requires you to cultivate a following. Wondering how to grow an Instagram account presence? We’ve put together a guide with the details that you need to know about getting more Instagram followers.
Brand Yourself Appropriately
As you might guess, branding yourself appropriately as a business is one of the most important obligations you need to handle. After all, branding is often the primary way that companies are able to stand out from their competitors. To get started, you’ll need to choose an overall aesthetic.
To elaborate, let’s assume that you sell women’s handbags and other fashion accessories. You would more than likely want your aesthetic to be sunny, bright, and have an atmosphere of positivity.
It wouldn’t make sense under most circumstances to upload photos or videos that are shot solely at night. As long as the aesthetic you present is one that aligns with the inherent qualities of your brand, you have plenty of room for creativity here.
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Captions Are Crucial
Captioning your posts can quickly become tedious. However, it’s a necessary responsibility that you need to handle. The good news is that the work you put into this area has an exponential payoff.
It serves as a fantastic way for you to engage with your followers while offering useful information about your brand. For example, one of your captions could be well-written and attention-grabbing while simultaneously informing users about a promotion you are running.
Keep this in mind when moving forward so that you are able to make the most of your photo captions.
Stay Consistent
Remaining consistent as a brand is just as important as the branding itself. For example, let’s imagine if Nike suddenly began posting pessimistic content on their social media pages.
This would be in sharp contrast to their famed “Just Do It” slogan. As you might guess, many people would be put off by this and may question the integrity of Nike’s brand. Instead, you should ensure that all the content you post has the same overall vibe.
This same principle applies when you engage with your audience, as well.
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Go Live Occasionally
Using Instagram Live on your business Instagram account is a great way to interact with your community. This is true even if you don’t have anything specific to say.
In fact, it’s in your best interest to avoid using IG Live as another channel for selling your products or services. People tune into the sessions because they want to gain insight into certain attributes of your brand.
For example, they may want to learn more about you as a person or have a look behind the scenes. As a result, this is the type of content that your life sessions should have.
You don’t need to go live every single day, either. In general, one or two times per month will suffice.
If you can do this more frequently, though, you’ll be able to reap more benefits.
Use Instagram Stories
Instagram stories are a great way to post content without flooding the newsfeed. It should come as no surprise that brands that frequently post throughout the week could become bothersome to their followers.
This is especially true if the account posts multiple times per day. If you have something you would like to show your audience that does not quite elicit a post for itself, putting it on your story is recommended.
This is also a great way to show off content that you normally wouldn’t post on your feed. As previously mentioned, offering a look behind the scenes is a great way to get more people excited about your company.
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Learn From Your Competitors
You can learn a lot just from looking at your competitors.
You can take notes on how they interact with their audience, the type of content they post, and how frequently they do so. You can also take a look at their overall engagement rate. If only a small percentage of their overall followers is liking their photos and videos, then that type of content must not resonate with their audience.
Competitor research is a key part of refining your marking strategy, so don’t neglect it.
Engage With Your Audience
There are very few brands that can get away with never interacting with their audience. This is typically limited to specific niches, such as photographers who only post dark, moody photos.
For most everyone else, your audience will expect to hear back from you when they comment on your posts. Even something as simple as replying with an emoji or liking their comment can go a long way.
So, it’s recommended to take a few minutes each day to engage with your audience.
Knowing How to Grow an Instagram Account Can Seem Overwhelming
This is particularly true during the early stages where you might find it difficult to get engagement.
The good news, though, is that the above information about how to grow an Instagram account will help ensure that you get started on the right track.
Looking for more tips that can help you out later on? Check out the rest of our blog for plenty of more useful information.
