TikTok now has over 100 million monthly active US users. That’s up nearly 800% since January 2018. The app also has about 50 million daily active US users.
Chances are, your customers are already using TikTok. By creating engaging, attention-grabbing content, you can draw more people to your brand. Then, you can generate brand awareness and direct more people to your business.
Before you start posting on TikTok, however, it helps to have a plan. Here are 10 tips that can help you gain followers on TikTok.
Learning how to attract new followers is essential if you want to expand your reach online. With social media marketing, you can remain top-of-mind.
Otherwise, your customers might turn toward your competitors instead.
Don’t let that happen! Instead, learn how to stand apart from the competition and gain social media followers this year. Get started with these 10 simple tips today.
- Gather Research
Before you start posting on TikTok, it helps to gather audience research. Researching your audience will help you appeal to their interests. Then, you can gain new followers without breaking a sweat!
First, determine who your customers are. Check your website or social media analytics to determine their:
- Age
- Gender
- Household income
- Location
- Marital status
- Language
- Education
- Buying behaviors
- Pain points
- Interests
- Hobbies
Consider gathering keyword research, too. What words and phrases do people use to find your product or service online? Keyword research can help inform your content marketing strategy.
Otherwise, you might fail to appeal to your audience’s interests or needs. Instead of gaining new followers, you could lose the ones you have.
In fact, 45% of consumers won’t spend time with branded content that isn’t relevant to their interests. Another 52% will switch brands if a company doesn’t personalize.
Consumers will even pay more when brands personalize their content. In fact, 80% of consumers are more likely to make a purchase when brands personalize experiences. Personalization could deliver eight times the ROI on your marketing budget, too.
Optimize Your Profile
Once you learn more about your target audience, you can optimize your profile. You could have an easier time gaining new social media followers. After all, your profile is often the first time TikTok users will interact with your brand.
Add keywords to your profile that suit your industry or target audience. Use an eye-catching profile photo, too.
Take the time to research what your competitors are up to while you’re at it. What components of their profiles stand out?
Consider gathering inspiration as you make changes to your account.
- Consider Your Content
Think about what people will see when they visit your TikTok profile. If you want to gain followers, you’ll need to create engaging content. Otherwise, your would-be followers will turn toward other accounts.
Try to create content that will engage and inform your audience.
About 85% of millennials purchase a product after watching a video about it. Watching videos on mobile devices has increased by almost 10 million daily viewing minutes over the last two years. About 61% of consumers want to learn something from the videos they watch, too.
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As a result, about 77% of marketers plan on using more video content.
Before creating video content for your TikTok account, look at other accounts online. Which posts look engaging and interesting? Which still images compel you to click and watch?
Use your keyword research to determine what topics your audience is interested in, too.
Then, experiment with different posts. For example, you can create:
- Testimonial videos
- Product demos
- How-to’s/tutorials
- Company culture videos
Make sure to keep your branding consistent as you start posting. Brand consistency can help boost awareness and recognition. Consumers will have an easier time recalling your brand.
The next time they need your offerings, they might remember your TikTok posts. You could generate immediate sales as a result.
- Review Your Hashtags
If you want to gain followers on TikTok, you’ll need to appear in front of your ideal audience. Consider the hashtags you use in each post. As people search for those hashtags, your content could appear.
Then, you can draw more people to your account to gain new followers.
Try to avoid broad or vague hashtags. Instead, look at the hashtags your competitors are using. Keep track of any trending hashtags, too.
Using trending hashtags can help your brand look relevant. Otherwise, you might fall behind.
If you focus on broad hashtags, however, your posts could fade into the background. Consumers might struggle to find your content.
Consider creating a branded hashtag for your business, too. Using a branded hashtag will help people find your unique content.
- Follow Others
Social media marketing is a chance to engage with other brands and businesses. Try following other accounts this year. Look for accounts your customers already love.
You can send these accounts a direct message encouraging them to follow you. The follow-for-follow method could help boost your brand.
The consumers who are following other accounts might become more aware of your brand as a result.
Once you start following new accounts, keep an eye on their content. You could gather inspiration for future posts.
Otherwise, use tools to get tiktok views and expand your reach.
- Present a Challenge
Once you start following other TikTok accounts, collaborate! You can work together to gain followers.
For example, you can use TikTok to create a duet.
Consider looking for influencers within your industry, too. Your target audience already follows influencers online. Working with an influencer will help you appear in front of those followers.
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You can leverage the influencer’s existing reach and brand trust to build your own following.
Otherwise, consider creating a challenge. Present a challenge to the other brands you’re following. More people will interact with your brand, expanding your reach.
- Join a Group
TikTok allows accounts to develop groups. You can interact with the people within your group to gain new followers. Remember, collaborating with other accounts could expand your reach.
Gaining more exposure online could help you gain followers.
Try joining multiple groups. Then, make an effort to present challenges or encourage collaborations.
As you start using these social media marketing tips, it’s important to remain active. It’s not enough to use these tips once. Instead, continue posting.
Joining a group could help you remain active. You can continue posting throughout the year. You might have an easier time building a following as a result.
- Share Your Content Elsewhere
Once you start creating content for TikTok, don’t stick to that platform alone. Instead, consider sharing snippets of your TikTok posts on other platforms.
For example, you can share a TikTok clip on Instagram, Facebook, or your blog. Then, add a link to the post directing people to your TikTok account. Use a strong, compelling call to action, encouraging them to explore your posts.
Sharing your TikTok content on other platforms will help you leverage your existing audience. If you have a strong following on Instagram, you can direct them to TikTok.
Then, you can gain more followers on multiple accounts.
- Find Peak Hours
Once you start posting and gaining more social media followers, review your analytics. Consider when you’re posting content on TikTok. When are you gaining the most followers?
Consider when your posts are gaining the most engagement, too.
Try to find peak post times. Then, adjust your post schedule.
Posting at peak times can help you expand your reach. You can keep appearing in front of ideal customers while they’re online.
You might need to post for a few months before you find your ideal post times. The times can vary based on your target audience. Remain patient to determine the best time to post.
- Keep Up With Trends
New TikTok and social media marketing trends pop up throughout the year. If you want to gain followers, keep up with the trends. Otherwise, your existing followers might think you’re behind the times.
Track any trending hashtags that are appearing on TikTik. Try to jump on a trend while it’s still popular.
You don’t have to follow every trend. Instead, try to choose trends that appeal to your target audience. As they search for that hashtag, your post could appear.
Keep track of the trends your target audience and competitors participate in throughout the year.
If you want to gain followers, keep up with the Tiktok trends, or your existing followers might think you’re behind the latest times.
- Analyze and Adjust
As you start developing your social media marketing strategy, take the time to review your data. Determine which posts are gaining the most traction. Consider which posts and topics tend to fall flat, too.
Reviewing your data will help you make more informed marketing decisions in the future.
You can avoid content that doesn’t appeal to your target audience. Then, you can spend more energy on posts they do care about.
Improving your overall strategy can help you gain new followers.
Fierce Followers: 10 Easy Ways to Gain Followers on TikTok
Don’t neglect your social media marketing strategy this year. Instead, use these 10 tips to gain followers on TikTok. With these tips, you can expand your reach and appeal to your audience.
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